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Best Marketing Campaigns Of All Time

Just because you have business, you can’t expect to make a profit unless you sell your service or goods. To do this, you have to market your product. Marketing is a valuable tool to drive sales. Some companies grow from nothing to become one of the leading companies in the industry due to their successful marketing campaigns. Marketing cost money but if done successful, the investment would be worth it. For example, if movies weren’t marketed everywhere, no one would be interested in going to watch them. Sometimes the marketing can cost more than the product or service. 

What your selling doesn’t matter unless you are able to market it successfully to generate income and make a profit. You can basically market anything, ranging from cars to perfect diamond eternity rings to even chewing gum. As long as it’s an attractive campaign, people will buy it. There are many different marketing campaigns. Some are unique while some deliver a message and some are subtle yet effective. Today, there are various ways to market something. The internet has become a successful platform to market goods and services. A marketing campaign doesn’t have to focus on one specific medium. It can use many to obtain the desired effect. Here’s a list of the best marketing campaigns of all time.

Nike: Just Do It

The Nike: Just Do It was a marketing campaign that changed the way people saw Nike. At the time Nike was catering mainly for marathon runners and had lower sales than Reebok. This changed with their Just Do It campaign which till today has made Nike the most successful shoe manufacturer in the world. Just Do It was a statement that encapsulated the idea that anything was possible if you just do it.

De Beers: A Diamond is Forever

De Beers: A Diamond is Forever campaign changes the world’s perception of diamonds. It is considered to be one of the most successful campaigns of all time. It made people believe that no marriage is complete without a diamond. Today, Diamonds are a must for a marriage and diamond jewellers Adelaide  are enjoying high sales. This campaign made the product seem luxurious and essential.

Got Milk

Got Milk campaign was done by the California Milk Processor Board which resulted in a 7% growth in milk sales in one year. This was a catchy phrase that is still parodied to this day in various manners. The Got milk campaign, even though targeted people who already drank milk, started attracting consumer who weren’t as well. The people who already drank milk began drinking more as well.